Presuposisi Dalam Meme Acak Di TikTok: Kajian Pragmatik

Abstract

One of the most widespread forms of expression on TikTok is digital memes, which combine visual and verbal elements to convey messages implicitly. In pragmatic studies, such implicit meanings can be analyzed through the theory of presupposition—assumptions that are considered true by the speaker and accepted by the listener in communication. This study aims to identify and classify the types of presuppositions found in random TikTok memes. The research employs a descriptive qualitative approach with data collected through documentation techniques. A total of 8 memes were selected using random sampling, based on the presence of textual or verbal elements suitable for pragmatic analysis. The analysis refers to George Yule’s classification of presupposition, which includes six types: existential, factive, lexical, non-factive, structural, and counterfactual. The findings show that existential presupposition is the most dominant type, followed by factive and structural presuppositions. This indicates that meme creators often rely on shared assumptions commonly recognized by audiences to construct humor or satire.