Perilaku Prososial Pada Content Creator : Bentuk Bantuan Yang Nyata Kah?

Authors

  • Ihsan Aditya Saputra Universitas Islam Negeri Raden Fatah Palembang, Indonesia
  • Nida Shabirah Universitas Islam Negeri Raden Fatah Palembang, Indonesia
  • Sofiya Romadlon Universitas Islam Negeri Raden Fatah Palembang, Indonesia
  • Dila Adelia Royansyah Universitas Islam Negeri Raden Fatah Palembang, Indonesia
  • Fatimah Azzahroh Universitas Islam Negeri Raden Fatah Palembang, Indonesia
  • Izzati Nabila Universitas Islam Negeri Raden Fatah Palembang, Indonesia
  • Abdul Hakim Farhan Universitas Islam Negeri Raden Fatah Palembang, Indonesia
  • Rani Nihayatul Rizkia Universitas Islam Negeri Raden Fatah Palembang, Indonesia
  • Ainun Risqi Indriani Universitas Lampung
  • Nidya Malica Universitas Sriwijaya
  • Christara Cicelia Naomi Universitas Sriwijaya
  • Afifah Azzahro Universitas Islam Negeri Syarif Hidayatullah Jakarta, Indonesia
  • Imel Vivivan Laurent Universitas Ahmad Dahlan Yogyakarta

DOI:

https://doi.org/10.61994/cpbs.v1i1.9

Keywords:

Prosocial Behavior, Creator

Abstract

After the Covid-19 outbreak, many people have changed professions to become  creators. Not a few of them show us a high level of prosocial behavior. The objective of this study is to find out the existence of prosocial behavior carried out by  creators in providing assistance. The research method of gathering data is by using interviews and online documentation assisted by the Google Form platform. This type of research is qualitative one with a descriptive design. The subjects in this study by using purposive sampling techniques are 4  creators who give help to the people whose economy level is low, in different social media (Instagram, Youtube and Tiktok). There are two results of the study obtained based on the analysis of researchers and interviews with the  owners : (1)  Creators did real prosocial behavior. They uploaded videos on social media just to motivate and inspire many people out there who always like helping everyone. There was a plan to always help people wherever it was, whether the videos were used as  or not. However, there are some gains by number of followers, adsense, and endors fee obtained from the videos made are reciprocity that the  creator does not really expect. (2)  Creators who actually only expected reciprocal results from the videos they make, so their prosocial behavior is not real. Any videos displayed are arranged in such a way by the  Creators that cause sympathy and empathy from the audience by expecting financial results for them.

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Published

2024-04-06

Issue

Vol. 1 (2022): Proceeding Conference on Pscyhology and Behavioral Sciences

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Articles

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Copyright (c) 2022 Ihsan Aditya Saputra, Nida Shabirah, Sofiya Romadlon, Dila Adelia Royansyah, Fatimah Azzahroh, Izzati Nabila, Abdul Hakim Farhan, Rani Nihayatul Rizkia, Ainun Risqi Indriani, Nidya Malica, Christara Cicelia Naomi, Afifah Azzahro, Imel Vivivan Laurent

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